Privacy and Data Protection

We also place the greatest importance on transparency when it comes to data protection. Therefore, we store as little user data as possible.

Privacy Policy

As of: September 2026

This privacy policy informs you about the type, scope and purpose of the processing of personal data (hereinafter referred to as "Data") in the context of the provision of our services and within our online offering and the websites, functions and content connected to it as well as external online presences, such as our social media profiles (hereinafter collectively referred to as "Online Offering"). With regard to the terminology used, such as "Processing" or "Controller", we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

Controller

PWP Leeway UG (haftungsbeschränkt)
Daberkowstraße 12
13593 Berlin
Represented by:
Lars Wißler

kontakt@leeway.tech

Types of Data Processed

- Inventory data (e.g., personal master data, names or addresses).
- Contact data (e.g., email).
- Content data (e.g., text entries).
- Usage data (e.g., websites visited, interest in content, access times).
- Meta/communication data (e.g., device information, IP addresses).

Categories of Data Subjects

Visitors and users of the online offering (hereinafter we also refer to the data subjects collectively as "Users").

Purpose of Processing

- Provision of the online offering, its functions and content.
- Answering contact requests and communicating with users.
- Security measures.
- Reach measurement/Marketing

Terminology Used

"Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

"Processing" means any operation or set of operations which is performed on personal data, whether or not by automated means. The term is broad and covers virtually any handling of data.

"Pseudonymization" means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

"Profiling" means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.

The "Controller" is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.

"Processor" means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

Relevant Legal Basis

In accordance with Art. 13 GDPR, we inform you about the legal basis of our data processing. For users from the scope of the General Data Protection Regulation (GDPR), i.e., the EU and the EEA, the following applies, unless the legal basis is stated in the privacy policy:
The legal basis for obtaining consent is Art. 6 para. 1 lit. a and Art. 7 GDPR;
The legal basis for processing for the fulfillment of our services and implementation of contractual measures as well as answering inquiries is Art. 6 para. 1 lit. b GDPR;
The legal basis for processing for the fulfillment of our legal obligations is Art. 6 para. 1 lit. c GDPR;
In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis.
The legal basis for the necessary processing for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller is Art. 6 para. 1 lit. e GDPR.
The legal basis for processing to protect our legitimate interests is Art. 6 para. 1 lit. f GDPR.
The processing of data for purposes other than those for which they were collected is determined by the provisions of Art. 6 para. 4 GDPR.
The processing of special categories of data (in accordance with Art. 9 para. 1 GDPR) is determined by the provisions of Art. 9 para. 2 GDPR.

Security Measures

We take appropriate technical and organizational measures to ensure a level of protection appropriate to the risk in accordance with legal requirements, taking into account the state of the art, implementation costs and the nature, scope, circumstances and purposes of processing, as well as the different probabilities of occurrence and severity of the risk to the rights and freedoms of natural persons.

The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as access, input, disclosure, ensuring availability and separation. Furthermore, we have established procedures that ensure the exercise of data subject rights, deletion of data and response to data threats. Furthermore, we already take the protection of personal data into account during the development or selection of hardware, software and procedures in accordance with the principle of data protection through technology design and through privacy-friendly default settings.

Cooperation with Processors, Joint Controllers and Third Parties

If we disclose data to other persons and companies (processors, joint controllers or third parties), transmit it to them or otherwise grant them access to the data within the framework of our processing, this is only done on the basis of a legal permission (e.g., if transmission of the data to third parties, such as payment service providers, is necessary for contract fulfillment), users have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g., when using agents, web hosts, etc.).

If we disclose, transmit or otherwise grant access to data to other companies in our corporate group, this is done in particular for administrative purposes as a legitimate interest and beyond that on a basis corresponding to legal requirements.

Transfers to Third Countries

Where personal data is transferred to recipients outside the European Economic Area, this is done in accordance with Art. 44 et seq. GDPR. The transfer may in particular be based on an adequacy decision of the European Commission. For recipients in the United States that are certified accordingly, this can include the EU-US Data Privacy Framework. Where no adequacy decision applies, we use appropriate safeguards, in particular the standard contractual clauses of the European Commission, provided the statutory requirements are met. Further information is set out in the description of the relevant service. Further guidance from the European Commission is available at adequacy decisions.

Rights of Data Subjects

Right to information: You have the right to request confirmation as to whether data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with legal requirements.

Right to rectification: You have the right, in accordance with legal requirements, to request the completion of data concerning you or the rectification of incorrect data concerning you.

Right to erasure and restriction of processing: You have the right, in accordance with legal requirements, to demand that data concerning you be deleted immediately, or alternatively, in accordance with legal requirements, to demand restriction of processing of the data.

Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, common and machine-readable format in accordance with legal requirements or to request its transmission to another controller.

Complaint to supervisory authority: You also have the right, in accordance with legal requirements, to file a complaint with the competent supervisory authority.

Right of Revocation

You have the right to revoke consents given with effect for the future.

Right of Objection

Right of objection: You have the right, for reasons arising from your particular situation, to object at any time to the processing of personal data concerning you that is carried out on the basis of Art. 6 para. 1 lit. e or f GDPR; this also applies to profiling based on these provisions. If the personal data concerning you is processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising; this also applies to profiling insofar as it is related to such direct marketing.

Cookies and Right of Objection to Direct Marketing

"Cookies" are small files that are stored on users' computers. Different information can be stored within cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after their visit within an online offering. Temporary cookies, or "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online offering and closes their browser. In such a cookie, for example, the contents of a shopping cart in an online store or a login status can be stored. Cookies are described as "permanent" or "persistent" if they remain stored even after the browser is closed. For example, the login status can be saved if users visit it after several days. Likewise, the interests of users can be stored in such a cookie, which are used for reach measurement or marketing purposes. "Third-party cookies" are cookies that are offered by providers other than the controller who operates the online offering (otherwise, if it is only the controller's cookies, they are referred to as "first-party cookies").

We may use temporary and permanent cookies and clarify this within the framework of our privacy policy.

We use technically necessary cookies and comparable technologies where this is strictly necessary to provide the service you have expressly requested. This includes the login cookie and the storage of your language choice. Their use is based on § 25 (2) TDDDG. Where personal data is processed in this context, the legal basis depends on the purpose. For the user account, the basis is Art. 6 (1) (b) GDPR. For the language choice, the basis is Art. 6 (1) (f) GDPR.<br><br>We use non-essential technologies, in particular for analytics and marketing, only after your consent pursuant to § 25 (1) TDDDG and Art. 6 (1) (a) GDPR. You can withdraw your consent at any time with effect for the future. You do so via the “Revoke cookies” link in the footer of the page. The page is then reloaded, and the non-essential scripts are not loaded again.<br><br>If you open a page with an advertising parameter in the address, we store that identifier for the duration of the browser session. It is transmitted to the relevant advertising service only after you have given your consent.

If users do not want cookies to be stored on their computer, they are asked to disable the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offering.

A general objection to the use of cookies used for online marketing purposes can be declared for a large number of services, especially in the case of tracking, via the US site https://www.aboutads.info/choices/ or the EU site https://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by disabling them in the browser settings. Please note that not all functions of this online offering may then be available.

Deletion of Data

The data processed by us will be deleted or restricted in its processing in accordance with legal requirements. Unless expressly stated in this privacy policy, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and no legal retention obligations prevent deletion.

If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. That is, the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons.

Changes and Updates to the Privacy Policy

We update this privacy policy when our processing activities or the legal requirements change. We will inform you as soon as a change requires an action on your part, for example consent, or another individual notification.

Business-Related Processing

Additionally, we process
- Contract data (e.g., subject matter of contract, term, customer category).
- Payment data (e.g., bank details, payment history)
from our customers, prospects and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.

External Payment Service Providers

For paid subscriptions and individual purchases we use Stripe. You enter the payment details in Stripe’s payment form. When you update a payment method, we offer card and SEPA direct debit.
The provider is Stripe Technology Europe, Limited, 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, D02 H210, Ireland. Stripe’s privacy policy is available at https://stripe.com/privacy. Where Stripe transfers data to the United States, this is done in accordance with Art. 44 et seq. GDPR. If the recipient is certified under the EU-US Data Privacy Framework, the basis is Art. 45 GDPR.

The processing is carried out to perform the contract under Art. 6 (1) (b) GDPR. Where we comply with statutory retention duties for invoices, the basis is Art. 6 (1) (c) GDPR.

Stripe processes the details required for the payment, in particular your name, email address and the payment details you enter. We do not store the full card number or the account number. From Stripe we receive the details required for the contract: the customer identifier, name and email address, the status and term of the subscription and, for an individual purchase, the payment identifier and the time of payment.

The payment transactions are governed by Stripe’s terms and privacy notice, which are available on the payment pages. We refer to them for further information and for exercising withdrawal, access and other data-subject rights.

Administration, Financial Accounting, Office Organization, Contact Management

We process data in the context of administrative tasks as well as organization of our business, financial accounting and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process in the context of providing our contractual services. The processing bases are Art. 6 para. 1 lit. c GDPR, Art. 6 para. 1 lit. f GDPR. Customers, prospects, business partners and website visitors are affected by the processing. The purpose and our interest in the processing lies in administration, financial accounting, office organization, archiving of data, i.e., tasks that serve to maintain our business activities, perform our tasks and provide our services. The deletion of data with regard to contractual services and contractual communication corresponds to the information mentioned in these processing activities.

We disclose or transfer data to the tax authorities, advisors such as tax advisors or auditors as well as other fee offices and payment service providers.

Furthermore, we store information on suppliers, organizers and other business partners on the basis of our business interests, e.g., for the purpose of later contact. We store these predominantly company-related data for the duration of the business relationship and any subsequent retention requirements.

Registration Function

Users can create a user account. As part of the registration, the required mandatory information is communicated to users and processed on the basis of Art. 6 para. 1 lit. b GDPR for the purpose of providing the user account. The data processed includes, in particular, login information (name, password and an email address). The data entered during registration is used for the purposes of using the user account and its purpose.

Users can be informed by email about information relevant to their user account, such as technical changes. If users have canceled their user account, their data will be deleted with regard to the user account, subject to a legal retention obligation. It is the users' responsibility to back up their data before the end of the contract if they have canceled.

In the context of using our registration and login functions as well as using the user account, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the user's protection against misuse and other unauthorized use. A transfer of this data to third parties does not generally take place, unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6 para. 1 lit. c GDPR. IP addresses are anonymized or deleted once they are no longer required for protection against misuse.

Contact

When contacting us (e.g., via contact form, email, telephone or via social media), the user's information is processed for the purpose of handling the contact request and its processing in accordance with Art. 6 para. 1 lit. b (within the framework of contractual/pre-contractual relationships), Art. 6 para. 1 lit. f (other inquiries) GDPR. The user's information may be stored in a Customer Relationship Management System ("CRM System") or comparable inquiry organization.

We delete the inquiries once they are no longer required for handling the request. Statutory retention duties remain unaffected.

Newsletter

With the following information, we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your rights of objection. By subscribing to our newsletter, you agree to receive it and to the procedures described.

Newsletter content: We send newsletters, emails and other electronic notifications with promotional information (hereinafter "Newsletter") only with the consent of the recipients or a legal permission. If the contents of the newsletter are specifically described within the framework of a registration, they are decisive for the consent of the users. Otherwise, our newsletters contain information about our services and us.

Double-Opt-In and Logging: Registration for our newsletter takes place in a so-called double-opt-in procedure. That is, you will receive an email after registration asking you to confirm your registration. This confirmation is necessary so that no one can register with foreign email addresses. Newsletter registrations are logged in order to be able to prove the registration process in accordance with legal requirements. This includes storing the registration and confirmation time, as well as the IP address. Changes to your data stored with the shipping service provider are also logged.

Registration data: To register for the newsletter, it is sufficient if you provide your email address. Optionally, we ask you to provide a name for personal address in the newsletter.

The sending of the newsletter and the success measurement associated with it are based on the consent of the recipients in accordance with Art. 6 para. 1 lit. a, Art. 7 GDPR in conjunction with § 7 para. 2 no. 3 UWG or, if consent is not required, on the basis of our legitimate interests in direct marketing in accordance with Art. 6 para. 1 lit. f GDPR in conjunction with § 7 para. 3 UWG.

The logging of the registration process is based on our legitimate interests in accordance with Art. 6 para. 1 lit. f GDPR. Our interest is directed towards the use of a user-friendly and secure newsletter system that serves both our business interests and meets the expectations of users and also allows us to prove consent.

Cancellation/Revocation - You can cancel the receipt of our newsletter at any time, i.e., revoke your consents. A link to cancel the newsletter can be found at the end of each newsletter. We may store the unsubscribed email addresses for as long as this is necessary in order to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual deletion request is possible at any time, provided that the former existence of a consent is confirmed at the same time.

Newsletter - Success Measurement

The newsletters contain a so-called "web-beacon", i.e., a pixel-sized file that is retrieved from our server when the newsletter is opened, or, if we use a shipping service provider, from its server. Within the scope of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval, are first collected.

This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or access times. The statistical surveys also include determining whether newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our aim nor, if used, that of the shipping service provider to observe individual users. The evaluations rather serve us to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

Hosting and Email Delivery

The hosting services we use serve to provide the following services: Infrastructure and platform services, computing capacity, storage space and database services, email delivery, security services and technical maintenance services that we use for the purpose of operating this online offering.

In doing so, we or our hosting provider process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, prospects and visitors to this online offering. Depending on the context, the processing is based on Art. 6 (1) (b) GDPR for the performance of our contractual services and on Art. 6 (1) (f) GDPR because of our legitimate interest in a secure and reliable operation. We conclude contracts with processors in accordance with Art. 28 GDPR.

Collection of Access Data and Log Files

We, or our hosting provider, collect data on every access to the server on which this service is located (so-called server log files) on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f GDPR. The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, message about successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.

Log file information is stored for security reasons (e.g., to investigate abuse or fraud) for as long as it is required for this purpose, and is then deleted. Data whose further retention is required for evidentiary purposes is excluded from deletion until the respective incident has been finally clarified.

Google Tag Manager

We use Google Tag Manager from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, to manage website tags. Technical connection data may be processed when the Tag Manager is provided. The Tag Manager is loaded only after you have given your consent. Non-essential analytics and marketing tags are triggered only after that consent. You withdraw your consent via the “Revoke cookies” link in the footer of the page. Terms of use: https://www.google.com/intl/de/tagmanager/use-policy.html.

Google Analytics

We use Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Google uses cookies. The information generated by the cookie about the use of the online offering by users is usually transmitted to a Google server in the USA and stored there.

Google will use this information on our behalf to evaluate the use of our online offering by users, to compile reports on the activities within this online offering and to provide us with further services related to the use of this online offering and internet usage. Pseudonymous user profiles of users can be created from the processed data.

Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent the collection of data generated by the cookie and related to their use of the online offering to Google as well as the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

This processing takes place only after you have given your consent. The legal bases are § 25 (1) TDDDG and Art. 6 (1) (a) GDPR. You can withdraw your consent for the future via the “Revoke cookies” link in the footer of the page.

Where data is processed in the United States, this is done in accordance with Art. 44 et seq. GDPR. If the recipient is certified under the EU-US Data Privacy Framework, we base the transfer on Art. 45 GDPR. Where that decision does not apply, we use standard contractual clauses under Art. 46 GDPR.

Further information on data use by Google, settings and objection options can be found in Google's privacy policy (https://policies.google.com/privacy) as well as in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).

The personal data of users is deleted or anonymized once it is no longer required for evaluating use of the service.

Audience Building with Google Analytics

We use Google Analytics to display the ads placed within Google's advertising services and those of its partners only to users who have also shown an interest in our online offering or who have certain characteristics (e.g., interests in certain topics or products determined by the websites visited) that we transmit to Google (so-called "Remarketing" or "Google Analytics Audiences"). With the help of remarketing audiences, we also want to ensure that our ads correspond to the potential interest of users.

Google Ads and conversion measurement

We use the online marketing method Google Ads to place ads in the Google advertising network (e.g., in search results, in videos, on websites, etc.) so that they are displayed to users who have a presumed interest in the ads. This allows us to display ads for and within our online offering more targeted in order to present users only ads that potentially correspond to their interests. If a user is shown ads for products, for example, that he has shown interest in on other online offerings, this is referred to as "Remarketing". For these purposes, when our and other websites on which the Google advertising network is active are accessed, a code from Google is executed immediately by Google and so-called (re)marketing tags (invisible graphics or code, also referred to as "Web Beacons") are integrated into the website. With their help, an individual cookie, i.e., a small file, is stored on the user's device (instead of cookies, comparable technologies can also be used). This file notes which websites the user has visited, what content he is interested in and which offers the user has clicked on, as well as technical information about the browser and operating system, referring websites, visit time and further information about the use of the online offering.

Furthermore, we receive an individual "Conversion Cookie". The information collected with the help of the cookie is used by Google to create conversion statistics for us. However, we only learn the anonymous total number of users who clicked on our ad and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.

The data of users is processed pseudonymously within the Google advertising network. That is, Google does not store and process, for example, the name or email address of users, but processes the relevant data cookie-related within pseudonymous user profiles. That is, from Google's perspective, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected about users is transmitted to Google and stored on Google's servers in the USA.

This processing takes place only after you have given your consent. The legal bases are § 25 (1) TDDDG and Art. 6 (1) (a) GDPR. You can withdraw your consent for the future via the “Revoke cookies” link in the footer of the page.

Where data is processed in the United States, this is done in accordance with Art. 44 et seq. GDPR. If the recipient is certified under the EU-US Data Privacy Framework, we base the transfer on Art. 45 GDPR. Where that decision does not apply, we use standard contractual clauses under Art. 46 GDPR.

Further information on data use by Google, settings and objection options can be found in Google's privacy policy (https://policies.google.com/technologies/ads) as well as in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).

Meta Pixel, Custom Audiences and conversion measurement

Within our online offering, the so-called "Meta Pixel" of the social network Facebook, which is operated by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland ("Facebook"), is used.

With the help of the Meta Pixel, Facebook is able to determine the visitors of our online offering as a target group for the display of ads (so-called "Facebook Ads"). Accordingly, we use the Meta Pixel to display the Facebook Ads placed by us only to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g., interests in certain topics or products determined by the websites visited) that we transmit to Facebook (so-called "Custom Audiences"). With the help of the Meta Pixel, we also want to ensure that our Facebook Ads correspond to the potential interest of users and do not appear annoying. With the help of the Meta Pixel, we can also track the effectiveness of Facebook advertisements for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook advertisement (so-called "Conversion").

The processing of data by Facebook takes place within the framework of Facebook's data usage policy. Accordingly, general information on the display of Facebook Ads can be found in Facebook's data usage policy: https://www.facebook.com/policy. Specific information and details about the Meta Pixel and how it works can be found in Facebook's help section: https://www.facebook.com/business/help/651294705016616.

This processing takes place only after you have given your consent. The legal bases are § 25 (1) TDDDG and Art. 6 (1) (a) GDPR. You can withdraw your consent for the future via the “Revoke cookies” link in the footer of the page.

Where data is processed in the United States, this is done in accordance with Art. 44 et seq. GDPR. If the recipient is certified under the EU-US Data Privacy Framework, we base the transfer on Art. 45 GDPR. Where that decision does not apply, we use standard contractual clauses under Art. 46 GDPR.

You can object to the collection by the Meta Pixel and use of your data to display Facebook Ads. To set which types of advertisements are shown to you within Facebook, you can visit the page set up by Facebook and follow the instructions there on settings for usage-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e., they are applied to all devices, such as desktop computers or mobile devices.

You can also object to the use of cookies used for reach measurement and advertising purposes via the deactivation page of the Network Advertising Initiative (https://optout.networkadvertising.org/) and additionally the US website (https://www.aboutads.info/choices) or the European website (https://www.youronlinechoices.com/uk/your-ad-choices/).

Microsoft Advertising

We use the conversion and tracking services "Microsoft Advertising" of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA, within our online offering. In doing so, Microsoft stores cookies on users' devices to enable an analysis of the use of our online offering by users, provided that users have reached our online offering via a Microsoft ad (so-called "Conversion Measurement"). Microsoft and we can recognize in this way that someone has clicked on an ad, was redirected to our online offering and reached a previously determined target page (so-called "Conversion Page"). We only learn the total number of users who clicked on a Microsoft ad and were then redirected to the conversion page.

This processing takes place only after you have given your consent. The legal bases are § 25 (1) TDDDG and Art. 6 (1) (a) GDPR. You can withdraw your consent for the future via the “Revoke cookies” link in the footer of the page.

Where data is processed in the United States, this is done in accordance with Art. 44 et seq. GDPR. If the recipient is certified under the EU-US Data Privacy Framework, we base the transfer on Art. 45 GDPR. Where that decision does not apply, we use standard contractual clauses under Art. 46 GDPR.

If users do not want to participate in the tracking procedure of Microsoft Advertising, they can also disable the setting of a cookie required for this via browser settings or use Microsoft's opt-out page: https://choice.microsoft.com/de-DE/opt-out.

Further information on data protection and the cookies used at Microsoft Advertising can be found in Microsoft's privacy policy: https://privacy.microsoft.com/de-de/privacystatement.

Online Presence in Social Media

We maintain online presences within social networks and platforms in order to communicate with customers, prospects and users active there and to inform them about our services.

We point out that data of users may be processed outside the European Union. This can result in risks for users because, for example, the enforcement of users' rights could be made more difficult. Where a US provider is certified under the EU-US Data Privacy Framework, the transfer can be based on Art. 45 GDPR. Otherwise, appropriate safeguards under Art. 46 GDPR are required, in particular standard contractual clauses.

Furthermore, user data is usually processed for market research and advertising purposes. For example, usage profiles can be created from the usage behavior and resulting interests of users. The usage profiles can in turn be used to place advertisements inside and outside the platforms that presumably correspond to the interests of users. For these purposes, cookies are usually stored on users' computers in which the usage behavior and interests of users are stored. Furthermore, data can also be stored in the usage profiles regardless of the devices used by users (especially if users are members of the respective platforms and are logged in to them).

The processing of personal data of users is based on our legitimate interests in effective information of users and communication with users in accordance with Art. 6 para. 1 lit. f GDPR. If users are asked by the respective platform providers for consent to the data processing described above, the legal basis for processing is Art. 6 para. 1 lit. a, Art. 7 GDPR.

For a detailed presentation of the respective processing and the options for objection (opt-out), we refer to the information linked below from the providers.

Also in the case of information requests and the assertion of user rights, we point out that these can be asserted most effectively with the providers. Only the providers have access to the data of users and can directly take appropriate measures and provide information. If you still need help, you can contact us.

- X (X Corp.) – Profile: https://x.com/PWPLeeway. Privacy policy: https://x.com/en/privacy. Where X processes data in the United States, the EU-US Data Privacy Framework under Art. 45 GDPR can be the basis if X is certified.

- LinkedIn (LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland) – Profile: https://www.linkedin.com/company/leewaytech/. Privacy policy: https://www.linkedin.com/legal/privacy-policy. Where LinkedIn processes data in the United States, the EU-US Data Privacy Framework under Art. 45 GDPR can be the basis if LinkedIn is certified.

Reddit advertising measurement

After you have given your consent, we transmit selected events from our servers to Reddit’s conversions interface. These events can include the page view, the view of the offers, the selection of a billing period, registration, the start of checkout and a completed purchase. We transmit the address visited, an event identifier, where applicable the Reddit click identifier from the page address, and for a purchase the amount and currency, together with the IP address, browser details and, where available, a hashed email value and an internal user identifier.

The recipient is Reddit, Inc. The legal bases are § 25 (1) TDDDG, where an identifier is stored on or read from your device, and Art. 6 (1) (a) GDPR. Where Reddit processes data in the United States, we base the transfer on the EU-US Data Privacy Framework under Art. 45 GDPR if Reddit is certified. You withdraw your consent via the “Revoke cookies” link in the footer of the page. Privacy policy: https://www.reddit.com/policies/privacy-policy.

Brevo

Email delivery and page measurement
For newsletters and for emails required to perform the user contract, we use Brevo, a service of Sendinblue SAS, 106 boulevard Haussmann, 75008 Paris, France. The data processed are the email address, an optional name and the details stored to evidence the registration. The newsletter is sent on the basis of your consent under Art. 6 (1) (a) GDPR. Emails required to perform the user contract are sent on the basis of Art. 6 (1) (b) GDPR.

After you have given your consent, a Brevo script may be loaded in the application that records the page view. The legal bases are § 25 (1) TDDDG and Art. 6 (1) (a) GDPR. You withdraw your consent via the “Revoke cookies” link in the footer of the page.

Processing for the delivery takes place in France. Brevo’s privacy policy is available at https://www.brevo.com/legal/privacypolicy/.

Hotjar

We use Hotjar to better understand our users' needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users' experiences (e.g., how much time they spend on which pages, which links they click, what users like and don't like, etc.) and enables us to build and maintain our service based on user feedback. Hotjar uses cookies and other technologies to collect data about our users' behavior and their devices. This includes a device's IP address (processed and stored in anonymized form during your session), device screen size, device type (unique device identifiers), browser information, geographic location (country only) and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually prohibited from selling the data collected on our behalf.

For more details, see the 'About Hotjar' section on Hotjar's support page.

The provider is Hotjar Ltd. Hotjar is loaded only after you have given your consent. The legal bases are § 25 (1) TDDDG and Art. 6 (1) (a) GDPR. Hotjar processes the data on our behalf. Hotjar Ltd. is established in Malta. Where Hotjar transfers data further, the details in Hotjar’s privacy policy apply. The data is deleted once it is no longer required for evaluating use of the service. You withdraw your consent via the “Revoke cookies” link in the footer of the page. Privacy policy: https://www.hotjar.com/legal/policies/privacy/.

Liability Seal of Exali AG

1. Description and Scope of Data Processing

This page uses an integration of the liability seal of Exali AG. The graphic element of the seal is loaded from the servers of Exali AG. For this purpose, your IP address is processed due to the technical design of the Internet in order to transmit the graphic to your browser.

If you click on this seal, you leave our page and are redirected to the servers of Exali AG.

More information can be found in Exali's privacy policy: Privacy Policy

2. Legal Basis for Data Processing

The legal basis for data processing is Art. 6 para. 1 lit. f) GDPR (legitimate interest).

3. Purpose of Data Processing

The data processing serves the purpose of providing the legally required mandatory information on professional liability insurance in accordance with § 2 (1) No. 11 DL-InfoV in an appealing visual manner.

4. Legitimate Interest

Our legitimate interest in data processing arises from the purpose of offering an appealing online offering and fulfilling our information obligations in a design-appealing manner.