What's New
https://api.leeway.tech/api/v1/public/ai/research/equity/whatsnew/AAPL.NASDAQ?apitoken=YOUR_TOKENApple's pricing power meets structural supply chain vulnerability
Apple faces mounting pressure from storage costs as AI data centers worldwide drive unprecedented price increases. The company has responded by raising prices on Macs, iPads, and other hardware by double-digit percentages in some cases, a measure it avoided even during the COVID crisis. Simultaneously, Apple is lobbying the Trump administration for permission to source DRAM from Chinese manufacturer CXMT, which already sits on the Pentagon's restricted list. The company lacks its own memory manufacturing capacity and remains structurally dependent on external suppliers.
In the second quarter of fiscal 2026, Apple generated $111.2 billion in revenue, up 17% year-over-year. iPhone revenue reached $57 billion, while Services hit a record $31 billion. The company authorized a new $100 billion share repurchase program, which combined with remaining capacity from the previous program brings total buyback capacity to approximately $164 billion.
The planned CEO transition from Tim Cook to John Ternus in September, coupled with repeated delays in the Siri AI rollout, has raised internal and external questions about execution velocity. A data breach at supplier Tata Electronics, in which over 200,000 Apple-related files surfaced on the dark web, has added reputational and regulatory pressure.
A model whose training ended before these events names Tim Cook as chief executive, knows neither the buyback programme nor the cost pressure coming out of the memory market, and still answers a question about Apple in fluent, complete sentences.