Beiersdorf Aktiengesellschaft
5-year stock timeline
Beiersdorf (BEI.XETRA) is trading at 76.58 EUR.
What happened
The COVID-19 outbreak in early 2020 dealt an immediate blow. Sales dropped sharply, especially in travel retail where luxury brands like La Prairie were heavily exposed, forcing the company to pull its full-year guidance. Recovery came quickly though. By 2021, demand normalized and selective cosmetics rebounded strongly, helping margins find their footing again.
The real inflection arrived in 2023–2024. Management reported record sales, laid out a profitable-growth roadmap, and committed material capital back to shareholders—a larger dividend plus a €500m buyback program. Meanwhile, e-commerce and luxury-brand investments were accelerating.
How the market saw it
In 2020, investors treated Beiersdorf as defensive consumer care with acute near-term risk. The narrative shifted in 2021–2022 as core brands stabilized and margins recovered; the luxury exposure still meant periodic volatility, but the quality-compounder story took hold. By 2023–2024, the re-rating was unmistakable: profitable growth with premium upside became the frame as results, margins and shareholder returns all delivered.
The price action
The panic sell-off in March–May 2020 gave way to a sustained recovery through 2021. The next phase—2021 through 2022—saw the stock consolidate in sideways-to-volatile ranges as macro headwinds and travel-retail normalization worked themselves out. From 2023 onward, an uptrend reasserted itself alongside improving fundamentals and the capital-return program.
Key risks and downside factors
Beiersdorf competes directly with multinational beauty and consumer-goods giants—L'Oréal, Unilever, Procter & Gamble, Henkel, and Shiseido—across skincare and personal care, while nimble niche brands nip at pricing from below [1][5]. This competitive squeeze limits room for price increases and margin growth, and the company navigates the usual headwinds: geography, retail channels, input costs—each one capable of shifting both operations and financials in unexpected directions [8][1].
- Intense competition from established global multinationals alongside nimble niche brands capable of eroding both market share and pricing power.
- Exposure to raw-material and packaging cost volatility—the kind that compresses margins when higher input costs can't be passed along to consumers [5].
- Retail and distribution risk stems from the shift toward e-commerce and heavy concentration among major retailers, who may intensify promotional spending or pull back shelf presence.
- Regulatory and product-safety requirements are tightening across different markets—ingredient restrictions, new registration protocols, mandatory testing—creating real friction in the form of higher compliance costs and slower time-to-market for new products.
Competitive landscape
Beiersdorf operates in a crowded space, competing with L'Oréal, Unilever, Procter & Gamble, Johnson & Johnson, and Estée Lauder across both mass and premium skin and personal care channels globally. The company faces persistent headwinds from competitors with greater marketing firepower and distribution reach, while navigating shifting consumer preferences, the acceleration of digital retail, and increasingly stringent regulatory oversight around dermatological claims and product substantiation across different markets.
| Company | Ticker |
|---|---|
| L'Oréal S.A. | OR.PA |
| The Procter & Gamble Company | PG.NYSE |
| Johnson & Johnson | JNJ.NYSE |
| Estée Lauder Companies | EL.NYSE |
Private competitors
- Barbara Sturm
- Logocos Naturkosmetik
- Fresh (private brand)
Get More Stock Analyses Like This
Receive hand-picked stock recommendations with detailed analyses every week
Start Free TrialPerformance Figures of Beiersdorf Aktiengesellschaft
Relative Performance vs Benchmarks
| Period | Beiersdorf Aktiengesellschaft | vs DAX | vs S&P 500 (SPY) |
|---|---|---|---|
| 1M | -26.89% | -20.92% | -21.90% |
| 3M | -18.25% | -12.85% | -13.88% |
| 6M | -15.40% | -10.43% | -13.13% |
| 1Y | -35.05% | -37.83% | -52.31% |
| 3Y | -34.76% | -82.99% | -99.84% |
| 5Y | -12.00% | -65.35% | -85.82% |
Get More Stock Analyses Like This
Receive hand-picked stock recommendations with detailed analyses every week
Start Free TrialHistorical valuation trends
How the company’s key valuation ratios (P/E, P/S, P/B and P/CF) have evolved over time compared to today.
| Period | P/E Ratio | P/S Ratio | P/B Ratio | P/CF Ratio |
|---|---|---|---|---|
| Current | 25.2 | 2.3 | 1.9 | 20.4 |
| 1Y ago | 16.2 | 1.4 | 3.1 | 11.9 |
| 3Y ago | 23.9 | 2.1 | 13.9 | 34.1 |
| 5Y ago | 23.5 | 1.9 | 11.9 | 12.7 |
Key Metrics
Valuation Metrics
Profitability Metrics
Growth Metrics
Dividend history
Long-term record of paid dividends (amount per share and dividend yield at the time of payment).
| Year | Dividend | Yield at payment | Avg. yield |
|---|---|---|---|
| 2026 | 1.00 EUR | — | 0.84% |
| 2025 | 1.00 EUR | 0.84% | |
| 2024 | 1.00 EUR | 0.74% | |
| 2023 | 0.70 EUR | 0.57% | |
| 2022 | 0.70 EUR | 0.74% | |
| 2021 | 0.70 EUR | 0.78% | |
| 2020 | 0.70 EUR | 0.74% | |
| 2019 | 0.70 EUR | 0.76% | |
| 2018 | 0.70 EUR | 0.76% | |
| 2017 | 0.70 EUR | 0.77% | |
| 2016 | 0.70 EUR | 0.88% | |
| 2015 | 0.70 EUR | 0.87% | |
| 2014 | 0.70 EUR | 0.99% | |
| 2013 | 0.70 EUR | 1.03% | |
| 2012 | 0.70 EUR | 1.33% |
Earnings history & estimates
Historical earnings performance shows how consistently the company meets or exceeds analyst expectations. Forward estimates provide insight into expected profitability and growth trajectory.
Historical earnings performance
Upcoming earnings report
Analyst estimates for upcoming periods
Key financial figures
Selected income statement, balance sheet and cash flow figures. Annual and quarterly, based on reported IFRS/GAAP financials.
| 2025 | 2024 | 2023 | 2022 | 2021 | |
|---|---|---|---|---|---|
| Revenue | 9.85B | 9.85B | 9.45B | 8.80B | 7.63B |
| Operating income (EBIT) | 1.35B | 1.30B | 1.10B | 1.22B | 980.00M |
| Net income | 939.00M | 912.00M | 736.00M | 755.00M | 638.00M |
| Free cash flow | 373.00M | 794.00M | 424.00M | 249.00M | 580.00M |
| Total assets | 12.85B | 13.01B | 12.63B | 12.35B | 11.30B |
| Equity | 8.60B | 8.47B | 8.32B | 7.79B | 6.87B |
| Net debt | -983.00M | -941.00M | -1.03B | -722.00M | -757.00M |
PWP Leeway UG (haftungsbeschränkt)
