Question 1

Where is the adidas AG stock traded?

Accepted Answer

The adidas AG stock trades under the ticker ADS.XETRA on the XETRA exchange. ISIN: DE000A1EWWW0.

Question 2

What does adidas AG do?

Accepted Answer

adidas AG is a company characterized by the following investment thesis:

Question 3

What are the key metrics for ADS.XETRA?

Accepted Answer

Key metrics for ADS.XETRA include valuation (P/E 20.2, P/S 1.1, P/B 4.9), profitability (profit margin 5.30%, ROE 24.32%), and growth (revenue —, earnings —). Market capitalization is 27.58B EUR. These metrics give an overview of the company's financial performance and valuation.

Question 4

How has adidas AG's stock price performed?

Accepted Answer

adidas AG's stock has returned — over 1 year, — over 3 years, and — over 5 years. Performance can vary depending on market conditions and company developments.

Question 5

How is ADS.XETRA valued?

Accepted Answer

ADS.XETRA has the following valuation metrics: P/E Ratio: 20.2, P/S Ratio: 1.1, P/B Ratio: 4.9. These metrics help assess whether the stock is fairly valued compared to its fundamentals.

Question 6

Does ADS.XETRA pay dividends?

Accepted Answer

Yes, ADS.XETRA pays dividends with a dividend yield of 1.8%. Dividends can be an important component of the total return on an investment.

Question 7

What are the key risks when investing in ADS.XETRA?

Accepted Answer

Key risks for ADS.XETRA include: adidas competes in a global athletic footwear and apparel market marked by intense rivalry. Established players like Nike command significant scale, while newer entrants—Lululemon, On, Deckers, and Hoka among them—have carved out growing positions in niche and athleisure segments. This competitive density creates pressure on both market share and margins.

The company faces material headwinds across several dimensions. Pricing and product competition remain relentless. Supply chain complexity and inventory management require constant calibration across geographies. Currency fluctuations and macroeconomic cycles affect performance unevenly by region. Beyond operations, adidas carries exposure to sustainability expectations, labor practice scrutiny, and trade policy shifts—each capable of affecting brand perception and regulatory standing.Market share and margin pressure stem from larger global competitor Nike and fast-growing athleisure brands, which reduce pricing power and force higher marketing spend.Supply-chain disruption and inventory mismanagement risk can arise from factory shutdowns, freight cost volatility, and raw-material price swings, each capable of inflating costs or creating inventory gluts [8, 3, 21].Currency and macroeconomic exposure across Europe, North America, and Asia creates vulnerability to reported sales and margin compression when foreign exchange movements or demand deteriorate.Reputational, regulatory, and ESG risks—including labor and sourcing practices, sustainability compliance, and trade restrictions—can trigger fines, boycotts, or elevated compliance costs.Investors should consider these risk factors carefully before making an investment decision.

Question 8

Who are the main competitors of adidas AG?

Accepted Answer

adidas AG competes with several listed peers in its sector. Adidas competes in a global athletic apparel and footwear market dominated by Nike, with meaningful challengers in Puma, Under Armour, New Balance, and ASICS. The competitive landscape has shifted toward performance specialists—On and HOKA (owned by Deckers) have gained traction. The company faces margin pressure from intense product and marketing competition, exposure to input costs and currency fluctuations, and potential disruption from tariffs and trade policy. Consumer preferences are drifting toward premium positioning, direct-to-consumer channels, and specialized performance brands, which reshapes how traditional athletic manufacturers need to operate.Nike, Inc. (NKE.NYSE)Under Armour, Inc. (UAA.NYSE)Anta Sports Products Limited (2020.HK)Li Ning Company Limited (2331.HK)Skechers USA, Inc. (SKX.NYSE)Lululemon Athletica Inc. (LULU.NASDAQ)Columbia Sportswear Company (COLM.NASDAQ)VF Corporation (VFC.NYSE)These competitors influence pricing power, growth opportunities and relative valuation.

Question 9

When does adidas AG report earnings?

Accepted Answer

adidas AG's next earnings report date is October 29, 2026.

adidas AG Competitors

Competitive landscape

Private competitors

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Company	Ticker
Nike, Inc.	NKE.NYSE
Under Armour, Inc.	UAA.NYSE
Anta Sports Products Limited	2020.HK
Li Ning Company Limited	2331.HK
Skechers USA, Inc.	SKX.NYSE
Lululemon Athletica Inc.	LULU.NASDAQ
Columbia Sportswear Company	COLM.NASDAQ
VF Corporation	VFC.NYSE